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Fill Your Site With Customers Who Spend MORE! ECommerce Articles | October 16, 2006 Occasionally, I get friends who say to me Calvin Ridley Falcons Jersey , ?Diane, online business changes so often, it?s hard to know the next best strategy to market my business.?
Occasionally, I get friends who say to me, ?Diane, online business changes so often Julio Jones Falcons Jersey , it?s hard to know the next best strategy to market my business.?
It?s true that the Internet moves faster than the speed of light! In fact, I?ve heard that some electronics producers have such a short cycle between discovery and getting it to market that they?re fixing problems with new technology while it?s in the hands of their customers. Internet marketing is often the same way: One day it?s banner ads. Another day it?s Google Adwords. Some people are suggesting that Google is gently rocking on its high horse and could be replaced in the next few years with something else. Will it be blogs and podcasting? Will it be a new technology we have not heard of yet?One opportunity does not change and I tell people about it over and over.
Here?s what I tell them: When you go grocery shopping, do you buy your products based on the cleverest advertising? Most would say no. Then I ask how they buy their groceries and most reply that it?s a combination of need, desire, and?Coupons.
Coupons are an absolutely amazing marketing tactic that have never grown old. Coupons have been around, it seems Deion Sanders Falcons Jersey , as long as there have been commerce and I suspect that will be the same for some time to come!But, for some reason, coupons are a mainstay in offline advertising, but not online advertising. Sure, sites like clickbank will ask for a coupon code, but never will you see an AdWords ad that says ?coupon available.?
Why is that? Coupons are huge!Did you know that one study in 2002 discovered that people spend $8 in products for every $1 coupon they used? I don?t know about you Authentic Qadree Ollison Jersey , but my calculator says that?s an 800% increase in business and my purse says ?I like it!?If you?re a business owner and the idea of $8 spent for a $1 coupon doesn?t excite you, then you should stop being a business owner and get into another line of work!Other marketing ideas have come and gone but coupons, I think, are here to stay. Coupons offer some great ways for customers to use them, which gives business owners great flexibility in how they market their products: half-off, or buy-on-get-one-free Authentic John Cominsky Jersey , or a certain dollar amount off.
So what will make your coupon campaign effective?
? Coupons should create a sense of urgency: they need to come with an expiration date so that customers will want to use them before they are no longer valid.
? Coupons need to be timely: they should come out just in time for a promotion.
? Coupons should provide a real sense of value: Consumers are usually willing to spend the full amount on an item, so an item they can buy for less means a greater perception of value on the product they purchase.
? Coupons should grab the customer?s attention, force them to make a decision, and clearly spell out how to take action.
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